Do Open Houses Benefit the Sellers?

This may surprise many people, since the thought has historically been that open houses benefit the agent only. Yes, it does give us a great opportunity to get our names out there, as well as the possibility of meeting potential clients. However, and this is my personal however, it is one more necessary tool in the residential real estate marketing plan.

For one thing, today’s tech savvy buyers are online first. They see the properties come up almost as soon as they go on the MLS. While I still love to get my clients in my car and drive them to view properties, they often prefer to go out on weekends and look on their own. I preview as many of the listed homes as possible for them to narrow the list of those to see, but they still drive around with their phone app and look at active listings. Several of my recent listings have SOLD to the first people through without their agents. They have been online, know about the open house, have read the details and have researched the neighborhood. Soon after the viewing, I get a call from their agent letting me know of their interest.

Another reason that an open house can truly benefit the seller is when they are still occupying their home, or have a tenant. With the announcement of an open house, I can limit the individual appointments for agents to bring their clients and ask that people come to the open house instead. Much more convenient, especially for elderly sellers, those with young children, animals, or working from home. Tenants appreciate that I am there for the open house and can keep an eye on the property while agents and buyers are coming through. I can ease the worry during what is often a stressful time. 

Bottom line is that the more exposure I can give any property, the better the chance to get BEST and HIGHEST for my client. 

Any thoughts or feedback is always appreciated! Contact Me for more information.